JN: Doesn’t all this mean that regulation that just focuses on the technology is misguided and doomed to fail? It’s like asking a giraffe to shorten its neck, or a cow to give up chewing. The tech giants use our data not only to predict our behaviour but to change it. Surveillance capitalism was invented around 2001 as the solution to financial emergency in the teeth of the dotcom bust when the fledgling company faced the loss of investor confidence. Data ownership also fails to reckon with the realities of behavioural surplus. (ABC News: Facebook screenshot) She has dark eyes behind horn-rimmed glasses; abundant black curls; a low, resonant voice.

Now I am theirs.

These demands are existential threats that violate the basic mechanisms of the entity’s survival.”. I want to turn to a meeting between Mark Zuckerberg and the Indian prime minister at the Facebook headquarters in California in 2015. Page [Larry, Google co-founder] foresaw that surplus operations would move beyond the online milieu to the real world, where data on human experience would be free for the taking. This is exactly what Modi mastered in his campaign in 2014, and, in fact, a bit before. We have to awaken to our shared future.”. That is why they can tolerate discussions of “data ownership” and publicly invite privacy regulation. Facebook was instrumental in the election of Rodrigo Duterte in the Philippines in 2016. In this way they have come to dominate what I call “the division of learning in society”, which is now the central organising principle of the 21st-century social order, just as the division of labour was the key organising principle of society in the industrial age. We speak with Siva Vaidhyanathan, author of Antisocial Media: How Facebook Disconnects Us and Undermines Democracy.

On the strength of her first book, Zuboff became one of the first tenured women at Harvard Business School. JUAN GONZÁLEZ: “Black Elevation.” “Mindful Being.” “Resisters.” “Aztlan Warriors.” Those are the names of some of the accounts removed from Facebook and Instagram Tuesday, after Facebook uncovered a plot to covertly influence the midterm elections. So our contemporary state of awareness is – as Manuel Castells, the great scholar of cyberspace once put it – one of “informed bewilderment”. It has so far come up with no strategy for dealing with the much larger mess in India, the world’s largest democracy. First, interrupt and outlaw surveillance capitalism’s data supplies and revenue flows. Much of that data is personal data—data about you. All that does is further institutionalise and legitimate data capture.

Crazy stuff was happening. Because we’re about the same distance into our revolution, the one kicked off by digital technology and networking. And although it’s now gradually dawning on us that this really is a big deal and that epochal social and economic changes are under way, we’re as clueless about where it’s heading and what’s driving it as the citizens of Mainz were in 1495. Knowledge, authority and power rest with surveillance capital, for which we are merely “human natural resources”. Published August 1, 2018. Instead they decided to boost ad revenue by using their exclusive access to user data logs (once known as “data exhaust”) in combination with their already substantial analytical capabilities and computational power, to generate predictions of user click-through rates, taken as a signal of an ad’s relevance.

These dangerous asymmetries are institutionalised in their monopolies of data science, their dominance of machine intelligence, which is surveillance capitalism’s “means of production”, their ecosystems of suppliers and customers, their lucrative prediction markets, their ability to shape the behaviour of individuals and populations, their ownership and control of our channels for social participation, and their vast capital reserves. It lives in history, not in technological inevitability. Will you make a small one-time or monthly donation to get us all the way there? Reading List. They want to know how we will behave in order to know how to best intervene in our behaviour.” The best way to make your predictions desirable to customers is to ensure they come true: “to tune and herd and shape and push us in the direction that creates the highest probability of their business success”.

Phone orders min p&p of £1.99, Available for everyone, funded by readers, Mark Zuckerberg’s mentor and an early investor in Facebook on why his book Zucked urges people to turn away from big tech’s toxic business model. Think of the capital that can be attracted to futures markets in which population predictions evolve to approximate certainty. It works by providing free services that billions of people cheerfully use, enabling the providers of those services to monitor the behaviour of those users in astonishing detail – often without their explicit consent. SZ: Yes, “digital natives” is a tragically ironic phrase. Surveillance capitalism originated in a second declaration that claimed our private experience for its revenues that flow from telling and selling our fortunes to other businesses. Time to wake up - and fight for a different digital future, Fri 4 Oct 2019 06.00 EDT Big Brother really is watching us. They want to know the maximum they can extract from us in an exchange. Support the journalists that have been fighting back against dangerous disinformation since day one: Subscribe to Truthout’s daily newsletter and never miss a story. SIVA VAIDHYANATHAN: Yeah. There are hearings today that the Senate Intelligence Committee is holding, and yesterday Facebook removed these—well, a bunch of pages, saying they don’t know if it’s Russian trolls, but they think they are inauthentic. She is passionate about the natural world; her analogies often invoke farming and the rural environment. Surveillance capitalists extract predictive value from the exclamation points in your post, not merely the content of what you write, or from how you walk and not merely where you walk. Another example: there may be sound antitrust reasons to break up the largest tech firms, but this alone will not eliminate surveillance capitalism. If we are treated as a mass of ‘users’, to be herded and coaxed, then this promise becomes meaningless. Follow us for first access to the latest news and analysis. As click-through rates skyrocketed, advertising quickly became as important as search. “Demanding privacy from surveillance capitalists,” says Zuboff, “or lobbying for an end to commercial surveillance on the internet is like asking old Henry Ford to make each Model T by hand.

“It is for democratic politicians in the democratic world to do so.”. And Modi has taken full advantage of this. We’re living through the most profound transformation in our information environment since Johannes Gutenberg’s invention of printing in circa 1439. Back then Columbus simply declared the islands as the territory of the Spanish monarchy and the pope. We are much used. Already a subscriber? At the same time, it’s enriching Facebook. So unexpected, in fact, that it’s taken us quite a while to catch on to what they’ve actually done. Professor, could you talk about this whole—the impact that Modi has had on the internet?

So what is to be done? JUAN GONZÁLEZ: You mentioned Narendra Modi. This was the basic campaign, because the Facebook advertising platform allows you to target people quite precisely, in groups as small as 20. Roger McNamee: ‘It’s bigger than Facebook.

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They work for evil people, like Kenyatta in Kenya. “We are not simply users. Ultimately, it has become clear that the most predictive data comes from intervening in our lives to tune and herd our behaviour towards the most profitable outcomes. What should lawmakers do? Juan González co-hosts Democracy Now! Find out more about how we use your information in our Privacy Policy and Cookie Policy. It did almost nothing in Mexico before its election. Now the same dilemmas of knowledge, authority and power have surged over the walls of our offices, shops and factories to flood each one of us… and our societies. I started Facebook, I run it, and I’m responsible for what happens here.

Like the Caribbean people, we faced something truly unprecedented. And Facebook got caught off guard, bizarrely, after the 2016 election, even though there were people within Facebook who were raising the alarm—right?—that there were these pages, these accounts, that were distributing nonsense, that were posing as Black Lives Matter pages. This isn’t about Hayekian individuality, libertarianism – it’s a historical process of individuation that has developed hand in hand with political freedom and democracy.” It’s also not Orwell, not Big Brother. JUAN GONZÁLEZ: That was Indian Prime Minister Narendra Modi talking with Mark Zuckerberg at Facebook headquarters in California in 2015.
I mean, 43 million Facebook followers?


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